Harry’s impression: Moore Stephens changes name


Moore Stephens International has rebranded its name to “Moore.” The move, which took place on 9 September, is part of the firm’s initiative to “encapsulate the traditional core strengths of Moore Stephens, while positioning a more modern, internationally relevant brand, supporting the future success of a globally connected accounting and consultancy network.” The change, which applies to Moore Hong Kong, also includes a new logo, visual identity and motto: “Helping you thrive in a changing world.” Most of the firm’s 260-plus independent member firms with adopt the new brand by mid-2020. “With our new brand – Moore – we choose a new identity fit for a world defined by global decision-making, data-driven insight and the need for agility in all that we do,” said the Chief Executive Officer of Moore Global, Anton Colella.

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