Baker Tilly International revealed its brand refresh this month, including a new logo, colours and tagline – “Now, for tomorrow.” Baker Tilly Chief Executive Officer Ted Verkade explained the meaning behind the new brand positioning: “We want the Baker Tilly brand to be synonymous with our commitment to building great relationships and having great conversations to ensure great futures.” The new symbol is inspired by the organic growth patterns found in nature, he said. “It signifies our capacity to be agile and adaptable to the unique needs of our clients. The removal of the space between ‘Baker’ and ‘Tilly’ signifies our cohesive network.” All member firms in over 130 territories will launch the new identity before 31 January 2019.
