Janet Tsang

Janet Tsang, Executive Director, Audit and Assurance, Head of Clients Accounting, at Baker Tilly Hong Kong, on the challenges she addresses for effective audit practices and how she builds strong relationships with clients

What are the biggest lessons in your career so far?


Throughout my career, I have gained valuable technical expertise in accounting and auditing, while developing strong client relationships and leadership skills. I have also recognized the necessity of adapting to regulatory changes, highlighting the importance of continuous professional development. Mentoring others has also reinforced my commitment to integrity and ethical standards. Each challenge has provided opportunities for growth, enhancing problem-solving abilities and fostering a proactive approach to innovation. Overall, my experiences have shaped a commitment to making a positive contribution to the accounting profession. 

What are the challenges and opportunities of your role?


As an audit director, I face challenges such as adapting to regulatory changes, managing diverse client expectations, and ensuring the effective integration of new technologies. The increasing complexity of financial transactions requires a comprehensive understanding of various industries. However, these challenges present opportunities. By fostering a culture of continuous improvement, and advocating for ethical practices, I can drive my team towards delivering exceptional service. This commitment not only builds trust with clients but also empowers my team.

 What is your approach to client service?


Over the years, I have learned that building strong relationships requires active listening and compassion, allowing clients to feel valued and understood. Transparency is crucial; clients appreciate clear explanations and consistent updates throughout the engagement. Proactive problem-solving has proven effective, as anticipating challenges and offering solutions builds trust. Also, seeking regular feedback helps refine services and ensures they align with client expectations. Ultimately, a collaborative and responsive approach is essential for developing lasting partnerships that support clients in achieving their goals. 

What are the key challenges that audit professionals are currently facing?  


They include navigating constantly changing regulations and compliance standards. The integration of advanced technologies, such as artificial intelligence and data analytics, demands ongoing training and adaptation. Data security has become increasingly critical due to rising cyber threats. Additionally, balancing high-quality audits with resource constraints and meeting client expectations for real-time insights creates pressure for the profession. A talent shortage complicates recruitment and retention efforts, while globalization introduces diverse regulations. Against all of this, it’s important to maintain ethical standards to sustain trust and credibility in the profession.

How has your CPA training helped you in your career?


My CPA training has been crucial in shaping my career by providing a solid foundation in accounting principles and enhancing my credibility. The qualification has opened doors for career advancement and allowed me to build a valuable professional network. A key component of my training was the emphasis on an ethical framework, which reinforced the importance of integrity and ethical decision-making in my work. Ongoing education has instilled a commitment to continuous learning, keeping me updated on industry trends.

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